Do I need WordPress?
One of the most common questions I’m asked when businesses are considering getting a website is ‘Do I need WordPress?’ and the answer, like most things, depends largely on you and what you want from your website.
In short, if you plan to update content on your website or you need your website to adapt and change as your business does, then I’d recommend having your website built in WordPress. However, if you don’t plan on regularly updating your website or only need a basic website to provide information and possibly a way to contact you then you might be fine with a ‘static’ website, meaning using no CMS (Content Management System).
The case for WordPress
Firstly, I think it's important to point out that there are many other CMS out there, such as Joomla and Drupal. However, I truly believe that WordPress is the best out there for a range of reasons, including its flexibility, vast resource of plugins, good documentation and most importantly its simple user-friendly interface. With that in mind, it’s hardly surprising that around 35% of all websites are powered by WordPress.
If you plan to regularly update content on your website, such as a blog, then it makes sense that you have the ability to do this all yourself without needing to involve a web developer to update the code for you, or even worse you yourself attempt to update the code and risk breaking the entire website. Having the ability to update and change your website yourself will save you money in the long run and give you the freedom to manage your website yourself.
For many, websites are the unknown and it can be hard to determine what you’ll need your website to do several months down the line, especially if your business is just starting out. Therefore, you need your website to be adaptable and scalable to suit your changing needs as a business. Having your website on WordPress will allow you to scale up and alter the content and layout of your website when needed, without the need for a full redesign and rebuild from scratch.
The case against WordPress
It’s an unavoidable fact that bespoke WordPress themes are more expensive than static websites. For many businesses and individuals, this cost can be rationalised as it’ll reduce longer-term costs of having to pay web developers to continuously update content for them. But, if you don’t need to regularly update content on your website then this cost isn’t warranted.
As in all aspects of life, we’re all looking for the best deal, in essence, we want the most for the least amount of money. While this isn’t always the best attitude to have it’s understandable that many smaller businesses have less money to invest in a website, but this shouldn’t stop these businesses from getting online.
A great way to get your business online the right way while on a budget is to invest in a static website. These websites are just as well designed and built using industry best practise methods but do not have a CMS where you can manage the content yourself.
It’s all too easy to be tempted to simply purchase a ‘free’ or ‘cheap’ theme, it’s important to keep in mind this will take considerable amount of your time to set up and fixing numerous issues that result from these generic themes. While they may end up working fine for a while, most end up getting out of hand and breaking within months, resulting in your business looking unprofessional. Perhaps most importantly, you want your website to represent you and to stand out from the crowd, not join it.
While it’s very much dependent on your situation and available finances, it’s important to remind yourself that this is an investment in your business. Your website, regardless of complexity, is the virtual storefront for your business that many potential and existing customers will first access. A well-design and built website will add value to your business and ensure you reach your target audience.
A website powered by WordPress gives you the freedom to update content yourself, the flexibility to grow and adapt your website alongside your business. While, a static website provides an affordable alternative, with slightly less flexibility and freedom.
If you’re still not sure or would like to discuss your situation, please do get in touch